Mihajlovic: I expect that public institutions do not contribute to the spread of gender stereotypes
"I believe that the video "Don't drive in the stop lane, don't stop the life!" influence the awareness of drivers about the importance and use of the stop lane on highways and that message is important. On the other hand, I cannot help but notice that this advertisement also contributes to the spread of gender stereotypes and prejudices about women and men. As a country, we are fighting against the discrimination present in society, this is the year of the fight against gender stereotypes, but when we see that public institutions, knowingly or not, contribute to their spread, we realize how long the road to gender equality is," said today Deputy Prime Minister of Serbia and President of the Coordinating Body for Gender Equality, Prof. Zorana Mihajlovic, PhD.
Reacting to the video of PE "Roads of Serbia" and the relevant Ministry of Construction, Transport and Infrastructure, she pointed out that it is another gender-discriminatory video.
"You see a calm man, a son who is rational, a mother and daughter who are nervous and arrogant. Is that really the message we want to send? That men are the ones who calm down the situation and are always wise and right, while women cause problems? Another gender stereotype that is harmful and does not contribute to building a modern society in which both women and men are equally respected. It is not easy to fight against prejudices, because they are based on patriarchal patterns and social norms imposed for centuries, but we do not give up. And the least I expect is that public institutions whose voices carry weight contribute to that," said Mihajlovic.